After a long journey of two years, the Amazon Prime Video app will soon reach the Apple’s set-top box and the prime subscribers can easily download and watch videos on the Apple TV.
This initiative will again unite Apple and Amazon with its Amazon Prime Video app that will be launched this summer. This initiative will also end the problems faced by the users of Apple TV. The news arrives from Recode which states that Amazon and Apple are close to signing an agreement regarding the Amazon Prime Video coming to Apple TV. The Amazon Prime Video app is expected to hit the Apple TV app store in the third quarter of 2017.
Earlier the users who wished to watch streaming content on the Apple TV had used the AirPlay feature to connect other iDevices like iPhones to the TV. The iOS version of the Amazon video app is not full-fledged as the users had to visit Amazon website to purchase or rent the content.
Tim Cook, the CEO of Apple Inc. and Jeff Bezos, the CEO of Amazon have come together to make this deal. This move may end the disputes that were related to rival video ambitions. Due to this, the Amazon had stopped selling the Apple TV boxes from its online store in 2015. Also, Bezos had not spoken a word regarding the dispute that had taken place between both the companies. Amazon Prime Video app might also integrate with Apple’s virtual assistant called Siri. Hence it is surprising to see both companies coming together again.
Both, Apple and Amazon are trying to grab the user’s attention as they are the prime source of entertainment for the users. Similar to Apple TV the Amazon also sells Fire TV sticks that can stream video content to the TV.
Last year, Amazon had launched an app for Apple TV but it was unable to stream movies and television from Amazon Prime video app. Also, Apple is rumored to launch its Siri-based smart speaker at the upcoming Worldwide Developer Conference. The Siri-based smart speaker may challenge its competitor Amazon Echo.